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Click Here! CBA Senior wins top prize

Dominic Coryell, BSBA '09, wins the Global Student Entrepreneur Award.

Click Here! Undergrad ranked 27th in US
#1 in internships; #16 in academic quality
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CBA in the News

Goals evolve for audit committees
[Read more]

Harvard Business Review, June 2009

Rise in bankruptcies possible hint of what’s to come [Read more]
Businessweek, June 23, 2009

Social Entrepreneurship: profit vs. poverty [Read more]
Tonic.com, June 16, 2009

Netbooks gain corporate clout
[Read more]

Digitalmediabuzz.com, June 11, 2009

New accounting rules allow banks to seem healthier than they are
[Read more]
Bloomberg.com, June 5, 2009

CBA Profile
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Professor Gloria Barczak
Professor of Marketing, Marketing Group Coordinator
Professor Barczak’s primary research interests are in the area of new product development (NPD) with particular emphasis on the NPD process and the management of NPD teams.
 
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