Marketing involves understanding customer needs and using that knowledge to create products and services of value which customers are willing to pay for. Marketing is essential to the success of all types of organizations regardless of their business. The Marketing faculty provide students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including buyer behavior, market research, the internet and new media, marketing communications, sales, and new product development.
Teaching Excellence
The Marketing faculty brings a wealth of professional expertise to the classroom with many having held managerial positions prior to coming to Northeastern. All faculty are involved with marketing practitioners through their teaching, research and consulting activities. Our learning approach focuses on currency, relevance, and application so that students will have the skills and knowledge they need to thrive and succeed in marketing.
Research Focus
The primary research focus of the Marketing Group at Northeastern University is Marketing Innovations. We study the innovative approaches, concepts, strategies, and technologies used by companies to perform the key functions of marketing including analytics, branding, communications, new product development, relationship management, sales, and services. We also examine marketing innovations from the perspectives of individual consumers and marketing personnel, including the ways individuals evaluate, co-create, adopt, and use products, services, and technologies. We investigate these issues in the domestic as well as the global environment. Our group's research, as well as that of other Groups in the CBA, is supported through the Institute for Global Innovation Management.
Practice Orientation
BusinessWeek magazine ranks the College of Business Administration #1 in the country for its co-op program. Our undergraduate students have held co-op positions in well-known and well-regarded firms such as Arnold Worldwide, Dove, General Electric, Johnson & Johnson, Keurig Coffee Roasters, Procter & Gamble, Reebok, Staples and State Street. Through their co-op experiences, students have the opportunity to explore career options and apply the tools and knowledge they learn in the classroom.
Marketing Group Academic Contacts:
Dr. Gloria Barczak
Group Coordinator
g.barczak@neu.edu
617-373-5251
Professor Susan Sieloff
Concentration Coordinator
s.sieloff@neu.edu
617-373-4638
Marketing Co-op Coordinators:
Bonnie Brock
b.brock@neu.edu
617-373-4229
Peg Grimes
m.grimes@neu.edu
617-373-5206
Brooke Johnson
bro.johnson@neu.edu
617-373-3432
Ernest Mauristhene
e.mauristhene@neu.edu
Northeastern University Marketing Association (NUMA)
Faculty Advisors: Professors Richard Hanna and Scott Swain;
Graduate Marketing Club
Faculty Advisor: Professor Fred Wright
Sales Club
Faculty Advisor: Dr. Jay Mulki