Home > About Us > Faculty and Staff Directory > Felicia G. Lassk

Felicia G. Lassk


Lassk, Felicia G.
Faculty Coordinator for the Evening MBA, Associate Professor of Marketing


202 Hayden Hall
617-373-5307
f.lassk@neu.edu

Education

PhD in Marketing, University of South Florida Tampa
MBA in Marketing Research, Southern Illinois University
BS in Business Administration, University of Florida

Research and Teaching Interests

Professor Lassk’s research interests include customer orientation, salesperson job involvement, emotional intelligence, and measurement issues. Her teaching interests include marketing research and professional selling.

Awards and Honors

Tier 1 Grant funding awarded by Northeastern University Provost Office for the 2012-2013 academic year. Yang Lee, Felicia Lassk, and Carole Kenner Healthcare Collaboration: How collaborate to deliver patient-centered care in an information intensive environment.

Direct Selling Education Foundation (DSEF) Research Grant, Washington, DC. (2006).

Faculty Development Grant, recipient, NU Provost’s Office. (2006).

Joseph G. Reisman Research Professorship recipient. (2003-2005).

Research and Scholarship Development Fund (RSDF) recipient, NU Provost’s Office. (2001).

Nominated for Excellence in Teaching Award, Northeastern University. (2005).

Houghton-Mifflin Teaching Innovation Award, Society of Marketing Advances. (2002).

Society for Marketing Advances Great Teacher in Marketing, sponsored by Sherwin Williams. (1998).

Faculty Award for Teaching, College of Business Administration, Western Kentucky University. (1997).

Selected Publications

Sieloff, S., Lassk, F. (2011). Finale - Just Desserts (1st ed., vol. 31). Case Research Journal.

Sieloff, S., Lassk, F. (2011). Finale and Survey on the Spot (1st ed., vol. 31). Case Research Journal.

Lassk, F., Ingram, T., Krauss, F., DiMascio, R. (2011). The Future of Sales Training: Challenges and Related Research Questions. Journal of Personal Selling and Sales Management.

Lassk, F., Mulki, J. (2010). Organizing the Sales Force (Chapter 29 ed., vol. II). The Handbook of Technology Management, Vol. II.

Barczak, G., Lassk, F., Mulki, J. (2010). Antecedents of Team Creativity:  An Examination of Team Emotional Intelligence, Team Trust and Collaborative Culture. Creativity and Innovation Management, 19(4), 332-345.

Barczak, G., Lassk, F., Mulki, J. (2010). Antecedents of Team Creativity: An Examination of Team Emotional Intelligence, Team Trust and Collaborative Culture. Creativity and Innovation Management, 19(4), 332-345.

Mulki, J., Bardhi, F., Lassk, F. (2009). Managing Remote Workers. Sloan Management Review.

Lassk, Felicia and Jay Prakash Mulki, “Organizing the Sales Force” – book chapter, The Handbook of Technology Management (Oct 2009).

Lassk, F., Amaro, H., Cortes, D., Rowe, E., Anderson, J. (2009). Alcohol and Drug Use Education Campaign: How to Educate Students When a Social Norms Campaign is Inappropriate. National Conference on Health Communications - Marketing and Media 2009.

Lassk, F., Amaro, H., Cortes, D., Rowe, E., Anderson, J. (2009). Alcohol and Drug Use Education Campaign:  How to Educate Students When a Social Norms Campaign is Inappropriate. National Conference on Health Communications - Marketing and Media 2009.

Barczak, G., Lassk, F., Mulki, J. (2009). Emotional Intelligence and Creativity in New Product Development Teams. World Marketing Congress -- Academy of Marketing Science.

Mulki, J., Lassk, F., Jaramillo, F. (2008). The Effect of Self-Efficacy on Salesperson Work Overload and Pay Satisfaction. Journal of Personal Selling & Sales Management, 28(3), 283-295.

Moncrief III, W., Marshall, G. W., Lassk, F. (2006). A Contemporary Taxonomy of Sales Positions.Journal of Personal Selling and Sales Management, 26(1), 55-65.

Cravens, D., Lassk, F., Marshall, G., Moncrief, B., Low, G. (2004). Formal and Informal Management Control Combinations in Sales Organizations: The Impact on Salesperson Consequences. Journal of Business Research, 57, 241-248.

Lassk, F., Norman Kennedy, K., Goolsby, J. R. (2004). "Exploring the Internal Customer Mind-Set of Marketing Personnel" - reprinted for Internal Relationship Management: Linking Human Resources to Marketing Performance. Journal of Relationship Marketing, 3(2/3), 89-106.

Marshall, G., Lassk, F., Moncrief III, W. (2004). Job Involvement: Do Psychological , Situational and Environmental Variables Matter?. Journal of Business and Industrial Marketing, 19(5), 337-343.

Fugate, D., Lassk, F. (2003). Are U.S. Students Prepared for Careers in International Business?.Journal of the Academy of Business Education, 4(fall), 53-62.

Lassk, F., Parry, L. E., Fugate, D. (2003). Starving Students Productions: Creating and Operating a New Business Venture. Journal of Enterprise Education (6), 87-98.

Ladik, D., Marshall, G. W., Lassk, F., Moncrief III, W. (2002). Reexamining Gender Issues in Salesperson Propensity to Leave. Industrial Marketing Management, 31(7), 599-607.

Lassk, F., Marshall, G., Cravens, D., Moncrief III, B. (2001). Salesperson Job Involvement: A Modern Perspective and New Scale. Journal of Personal Selling and Sales Management, 21(4), 291-302.

Ridnour, R. E., Lassk, F., Shepherd, C. David (2001). Strategic Implications of Sales Culture Variables: An Exploratory Assessment Within the Banking Industry. Journal of Personal Selling and Sales Management, 21(3), 247-254.

Lassk, F. (2000). Improving the Satisfaction of the C-Store Customer: Preferences for Potential Product Offerings. Journal of Professional Services Marketing, 20(1), 121-132.

Lassk, F. (2000). Investigating Aspects of Customer Satisfaction at the C-Store: The C-Store Product Mix and Image. Journal of Professional Services Marketing, 21(2), 15-26.

Selected Presentations

Lassk, F. (Presenter & Author), Marketing Research in the Mobile World 2010, "Developing a Successful Strategy to Plan, Implement and Report Mobile Research Studies,” Merlien Institute, Berlin, Germany. (December 3, 2010).

Lassk, F., EMONET VII - Emotions and Work, "Session Chair,” University of Griffith, Brisbane, Australia, Montreal, Canada. (August 5, 2010).

Barczak, G., Lassk, F. (Author Only), Mulki, J. (Author Only), Creativity and Innovation Management Community Conference, "Antecedents to Team Creativity: An Examination of Team Emotional Intelligence, Trust, and Collaborative Culture,” CIM Journal/Wiley Publishing, Paris, France. (July 1, 2010).

Lassk, F. (Presenter & Author), 14th Cross-Cultural Research Conference, "Preparing Business Students to Become Global Managers: Is a Passport Required?," Puerto Vallarta, Mexico. (December 2009).

Lassk, F. (Author Only), Amaro, H. (Author Only), Cortes, D. (Presenter & Author), Rowe, E. (Author Only), Anderson, J. (Author Only), National Conference on Health Communications - Marketing and Media 2009, "Alcohol and Drug Use Education Campaign: How to Educate Students When a Social Norms Campaign is Inappropriate," Centers for Disease Control (CDC), Atlanta, GA. (August 2009).

Barczak, G. (Presenter & Author), Lassk, F. (Presenter & Author), Mulki, J. (Presenter & Author), AMS World Congress, "Emotional Intelligence and Creativity in New Product Development Teams," Academy of Marketing Science, Oslo, Norway. (July 25, 2009).

Lassk, F. (Presenter & Author), Houghton-Mifflin Teaching Innovation Award Competition, "Starving Students Productions: An Integration of Entrepreneurship and Introduction to Marketing," Society for Marketing Advances, St. Petersburg, FL.

Lassk, F., Academy of Marketing Science 2008, "Corporate Marketing Research Roundtable," Vancouver, BC.

Lassk, F., Academy of Marketing Science 2008, "JPSSM Editorial Review Board Meeting," Vancouver, BC.

Lassk, F. (Presenter & Author), Mulki, J. (Presenter & Author), Academy of Marketing Science 2008, "The Impact on Selling and Marketing of Virtual Offices and Workplace Isolation: A Cross-Disciplinary Approach," Vancouver, BC.

Lassk, Felicia G. (2007), “Broadening the Field: What Can Organizations Learn from the Sales Force?” presented at New Horizons in Personal Selling and Sales Management, July 16, 2007, Orlando, FL.

Lassk, Felicia G. and C. David Shepherd (2007), “Does Organizational Commitment Matter?” presented at 2007 Winter AMA, February, 2007, San Diego, CA.

Lassk, F. (Presenter & Author), Houghton-Mifflin Teaching Innovation Award Competition, "Starving Students Productions: An Integration of Entrepreneurship and Introduction to Marketing," Society for Marketing Advances, St. Petersburg, FL.

Lassk, F. (Presenter & Author), 2005 Cross-Cultural Conference, San Juan, Puerto Rico.

Lassk, F. (Presenter & Author), Sieloff, S. (Presenter & Author), 2005 Society of Marketing Advances Conference, SMA, San Antonio, TX.

Lassk, F. (Author Only), Barczak, G. (Presenter & Author), Mulki, J. (Author Only), 2005 PDMA Academic Research Forum, San Diego, CA.

Industry and Academic Experience

Professor Lassk has done some consulting work for Blackwell Publishing in Medford, MA and in Cambridge, England and HCPro in Marblehead, MA. Prior to entering academic life, she was an account executive and senior research analyst for a marketing research firm in Orlando, FL.

Professional Services

Professor Lassk is a member of several editorial review boards, including Marketing Education Review, Journal of Personal Selling and Sales Management, and The Sales Review. She has served as a national officer of the American Marketing Association and the Society of Marketing Advances. Professor Lassk is certified in the administration of the ECI and MSCEIT.

Mailing Address

Felicia G. Lassk
202 Hayden Hall
Northeastern University
Boston, Massachusetts  02115-5000