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Apple Inc. (AAPL)


  • Melissa-Huynh,-Jr.-AnalystMelissa Huynh, Chief Marketing Officer
    October 10, 2011

    Purchase Price: $400.67
    Target Price: $480.00

    CEO Tim Cook and his management team will continue the culture of innovation…

    • Apple has talented engineers, product managers and executives who will continue the innovative culture. Apple has incredible customer retention and the buyers brand loyalty is bar none.
    • Anticipate Apple to unveil iPhone 5 and iPad 3 in the near future. We believe Apple will most likely unveil iPhone 5 in the second half of 2012 because the customers who have a 2-year contract with AT&T on iPhone 4 will see their contract expire in June 2012. Strategically, it makes sense to launch iPhone 5 in 2012 so the original iPhone 4 customers will be eligible for upgrade.
    • Emerging markets provide significant opportunity for Apple to increase revenue growth.
      • During the third quarter ended June 25, 2011, sales in Greater China reached $3.8B, up sixfold from the previous year. CEO Tim Cook mentioned “they’re just scratching the surface right now.”
    • Apple continues to increase new carriers, add new stores, and launch its products in other countries.
      • During the third quarter ended June 25, 2011, Apple added 42 new carriers and launched its products in 15 new countries.
      • Sprint Nextel Corporation has committed to buy 30.5 million iPhones over the next four years, which would cost $20 billion or $655.74 per iPhone.


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