Santini, C., Rabino, S., Zanni, L. (2011). Chinese immigrants socio-economic enclave in an italian industrial district: the case of Prato. World Review Enterpreneurship, 7(1), 30 - 51.
Rabino, S. (2010). Assessing Pricing For A New Product Concept. Journal Of Direct, Data And Digital Marketing, 12(1), 27-51.
Simoni, C., Rabino, S., Zanni, L. (2010). Italian and Indian gold and jewelery SMEs, marketing practices in the USA. Journal of Small Business and Enterprise Management, 17(3), 403-417.
TIMMOR, Y., Rabino, S. (2009). DEFENDING A DOMESTIC POSITION AGAINST GLOBAL ENTRY. JOURNAL OF GLOBAL MARKETING, 22(4), 251-265.
Rabino, S., Onufrey, S. R. (2009). Examining he Future of Retail Banking: Predicting the Essential of Advocacy in Customer Experience. International Journal of Direct Marketing, 10(4), 307-328.
Rabino, S., Aiello, G., Pederzoli, D. (2009). An International Perspective on Luxury Brands and Country of Origin Effects. Journal of Brand Management, 16(5), 323-337.
"Small and Medium Gold and Fashion Enterprises in Arezzo, Italy, Competitive Challenges and Strategic Implications," with C. Simoni. Journal of Global Marketing, 21(2), 54-73. (2008).
"Concept Articulation and Web Research: A Case Study Using Quali-Quant Methods," with H. Moskowitz, Journal of Qualitative Market Research. (Summer 2007).
"Creating Databases from Cross-National Comparisons of Food Mindsets," with Howard Moskowitz, et al, Journal of Sensory Studies, (22), 550-586. (Spring 2007)
"Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Contest," with H. Moskowitz et al. International Journal of Pharma & Healthcare Marketing. (December 2007)
“The Effects of Visual Enhancement on Attribute/Benefit Desirability & Brand Perception Measures: Implications for Reliability and Validity”, with K., Clancy, Journal of Advertising Research, 47(1), 95-103. (March 2007).
“Databasing the Shopper’s Mind: Approaches to a Mind Genomics” (with Howard Moskowitz),Journal of Database Marketing, 13(2), 144-155. (January 2006).
“Consumer Choice for Over-the-Counter Drugs and Supplements in the Health Care Arena”,Excellence in International Research, (2005) pp. 147-177, Amsterdam, The Netherlands, Editor Frederik Nauckhoff. The John & Mary Goodyear award winner paper for the Best International Research Paper presented at Ensomar (The World Association of Opinion and Marketing Research Professionals).
“Research at the Development Stage: Using Interactive, Small-Scale Analysis to Explore/Refine Communication for a ‘new age’, Car”, (with Philip Moore), Journal of Innovative Marketing. (October 2005).
“What Customers want from Cruise Vacation: Using Internet-Enabled Conjoint Analysis to Understand the Customer’s Mind”, 2005, (with Bert Kreiger) Journal of Hospitality & Leisure Marketing, Vol. 13 (1).
“Wine Cluster and Leading Firms: An International Outlook”, (2005), pp. 193-204, in Leading Firms and Wine Cluster, Franco Angeli s.r.l., Milano, Italy, Editor Lorenzo Zanni.
“The Alphabet of Privacy – What are Communications About Privacy that Interest Internet Users”, (with H. Moskowitz), Canadian Journal of Marketing Research, Volume 21.1, 2003.
“Element Category Importance in Conjoint Analysis: Evidence for Segment Differences, (with H. Moskowitz, and B. Krieger) in the Journal of Targeting, Measurement and Analysis for Marketing,Vol. 10, 4, p. 366-384, 2002.
“The Effects of Sample Size and the Specification of Hypotheses in the Substantiation of Superiority and Parity Claims, (with F. Wiseman) The Marketing Review, Vol. 2, No. 4, Summer 2002, pp. 427-440.
“Creating New Products and Positionings for Direct Television Sales Through a Strategic Alliance of Internet Portal and Customer Research”, (with H. Moskowitz) in the Journal of Database Marketing, Vol. 8, No. 3, April 2001, ISSN 1350-2328, pp. 253-261.
“Interest and Reaction Time Analysis of Credit Card Offers– Managerial Implications of High-Level Research Procedures”, (with Moskowitz, Cohen, and Krieger) in the Journal of Financial Services Marketing, 2001, Vol. 6, No. 2, pp. 172-189.
"International Product Concept Development-Research Platform and Its Transfer to a Transitional Economy” (with H. Moskowitz) Journal of Euromarketing, 2001, Vol. 10, No. 3, pp. 45-63.
"The Accountant's Contribution to Product Development Teams - A Case Study" (with S. Wright) in Journal of Engineering and Technology Management, 18, (2001), pp. 73-90.
“Children versus Adults: On the Structure of Their Response to Systematically Varied Concepts” (with H. Moskowitz and T. Hjelleset) in the Canadian Journal of Marketing Research, Vol. 19, 2000.
Selected Presentations
Rabino, S., Doctoral Seminar, "International Messaging and Segmentation,” Universita Di Napoli Parthenope, Napoli, Italy. (April 28, 2010).
Rabino, S. (Presenter & Author), Zanni, L. (Presenter & Author), 2nd Euromed Conferance, "Chinese Entrepreneurial Model: An Empirical Investigation within the Industrial District of Prato," Euromet, Salerno, Italy. (October 14, 2009).
Rabino, S. (Presenter Only), Arrezzo, Italy, "Export Strategies of SMEs (Fashion and Gold) in the US Market," Chamber of Commerce Research Institute, Arezzo, Italy. (October 13, 2008).
“Approaches of Italian Gold Firms to Marketing in the US – A Comparative Study”, with C. Simoni and L. Zanni, The 14th International Conference on Retailing and Services Science”, July 1, 2007, San Francisco, CA.
“Stock Market Activity-Market Research Meets Applied Economics”, with Howard Moskowitz, et al, The ENSOMAR CONGRESS, September 10, 2006, London, UK.
“Firms’ Structural Characteristics and Emerging Strategies in Italian Clusters: Evidence From the Fashion and Gold Small and Medium Enterprises (SMEs) in Arezzo Italy”, with Christian Simoni and Lorenzo Zanni, The Academy of World Business Marketing and Management Development, July 10-13, 2006, Paris France. Published Proceeding.
“The Algebra of Emotions in Concept Development & Optimization”, (with H. Moskowitz and J. Beckley), IPSI-2005 USA Conference, July 7, 2005 at MIT, Cambridge, MA.
“Strategic Brand Management in Italian Companies – A Consistent Brand Identity Development and Communication”, (with Christian Simoni), The International Academy of Business and Public Administration Disciplines (IAPAD) Conference, January 6-9, 2005, New Orleans, LA.
Presentation: “Databasing the Consumer Mind to Understand Choices and to Create New Opportunities”, (with Moskowitz et al.). MSI-JMR Competition on Collaborative research, Yale University, New Haven, CT, December 10-12, 2004.
“Sample Size Considerations in Paired Comparison Product Tests”, (with F. Wiseman) a paper presented at the 2002 Hawaii International Conference on Business, Honolulu, Hawaii, July 2002.
“Enhancing Competitive Advantage Overtime – The Case of the Italian Fashion Industry”, (with L. Zanni, and C. Simoni) Atlantic Marketing Association Proceedings of the 18th Annual Conference, Savanna, GA, October, 2-5, 2002, pp. 159-167.
Industry and Academic Experience
Professor Rabino has been a consultant to the Department of Commerce in Washington, D.C.; the Nestle Corporation; Durkee Foods; the Gillette Corporation; the First National Bank of Boston; Elscint, Inc.; Times Mirror Cable T.V.; Digital Equipment; IBM; Samsung; GE-Fanuc; EMC; Blue Cross Blue Shield of Massachusetts; Albany International; Piaggio; and Nokia. He has served as the regional vice president of the Academy of International Business and as faculty coordinator of the College of Business Administration's High Technology MBA Program. With his leadership, the High Tech MBA program achieved in 1999 the number one ranking of Techno MBA programs in a national survey conducted by ComputerWorld. Professor Rabino has also taught and conducted seminars in France, Germany, Italy, Spain, Israel, Venezuela, the Czech Republic, Hungary, and Singapore. His experience in executive MBA programs includes a visiting professorship at Babson College and teaching at Boston University, Northeastern University, Rensselaer Polytechnic Institute, and the Helsinki School of Economics Executive Education.
Professional Services
Professor Rabino is a member of several professional organizations, including the Academy of Management, Product Development and Management Association, Academy of International Business, and American Marketing Association. He is also Abstractor and Reviewer of Marketing Science for the Journal of Product Innovation Management.
Mailing Address
Samuel Rabino
202 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000